Drop the Niche and Just Be You

Drop the Niche and Just Be You

Whether you work for a company that fits your degree, own a small business, or strive to “find your tribe,” you’re most likely aware of the niche craze when it comes to social media growth. The business strategists helping entrepreneurs and influencers grow their social media platforms continue to remind us how vital it is to pick a niche.

Narrowly defining who you are or what you do is apparently what brings the right people to you. Hmmm… I can see how that works if you have a business that provides one type of product or service or you don’t plan on changing anything. I don’t think that strategy is for everyone though.

If one is content with staying at one job all their life or having a single passion, that’s okay, but it’s not for me. I once thought I would spend most of my life working behind a desk at the dream job I had straight out of college. I left that job after seven years because my hands could no longer physically keep up with the work.

I was terrified of leaving that job – losing my career, benefits, and the life that I had planned. I pleaded with God for help while He continued to push me to let go and trust Him. Now, years later, I don’t even like the girl that sat behind that desk. She was too serious and close-minded. I’m not her anymore. I’ve grown and changed. My thoughts have changed. My perspective on work and life has changed. My tastes have changed.

We can change. You can change. You don’t have to stay at one job until you retire just because it fits your degree. You don’t have to choose one niche and stick with it if you don’t want to.

I have struggled with this blog and choosing a niche to connect with on social media because that’s what the gurus said I must do.

You wanna make an impact? Choose a niche. Wanna find your tribe? Choose a niche. Wanna grow? Choose a niche. If you have other passions or hobbies, keep that stuff on your personal accounts.

Umph, no thanks! I tried that. It didn’t work for me. I felt like I couldn’t be myself. I felt boxed in.

I’m not just one thing, and I don’t just want to connect with one group of people. I connect with other female faith bloggers. I connect with fellow nature photographers. I follow other language lovers. I applaud my recovering perfectionist sisters because I’m one of them too. I haven’t found “my tribe.” I found tribes – people in different places doing different things, yet connected by something.

I quit focusing on numbers and started focusing on people. I would rather connect with hundreds of people than just be followed by thousands.

God didn’t put us here simply for the numbers. We are meant to connect and help each other. Sure, He gave us certain gifts and areas where we are more fruitful than others, but that doesn’t mean we are limited by those things. Follow your passions. They burn in you for a reason even if it’s just for a season. Someone might need you in that season, or you might need someone else.

Don’t be afraid of change. Don’t be afraid to share more than one passion. Be brave and let go of who you thought you were supposed to be if it just doesn’t feel like you anymore. We can do other things, work different jobs, connect with different types of people, and have multiple passions in our lifetime.

You don’t have to be defined by a niche.

Be brave!

Be blessed!

Be you!

xoxo

Ash

The Perfection Plateau

The Perfection Plateau

Do you get stuck moving forward with something because you don’t feel prepared enough or it doesn’t feel perfect enough? Welcome to the perfection plateau…bleh.

I seem to get plagued by the perfection plateau at times. I’m working along on something and BAM! I’m stuck. Progress comes to a halt. And the thoughts flood in…

Are you sure you’re ready?

Are you sure you know enough?

Are you sure it’s good enough?

Are you sure this is what you really want to do?

Well, great! Now I’m doubting myself. The raging fire that was fueling my passion now resembles a small flame on a flickering candle. Again…bleh.

So, what do I do? I get this brilliant idea to work on something else in the meantime. That gets the fire going…

And then I hit the perfection plateau on that project and the cycle continues. When I break free from the haze and look around I realize I have plenty of items in the start column, but the finish column is, well…empty.

Don’t let the perfection plateau plague you. You’re not going to accomplish much if you’re always waiting for things to be perfect.

Now, preparation is still important. I’m not saying you should launch a business without any research or money. Just don’t put everything on hold over and over waiting for the perfect time or the perfect website.

Stop doubting yourself. Stop comparing yourself to others and get it done.

So what if she knows more than you. So what if she looks classier than you. So what if she has a million followers! That’s her…not you. (And NEWSFLASH: she’s not perfect either.)

Be YOU! That’s all you really need to do.

Be brave, not perfect. And push past that plateau.

xoxo

Ash

 

 

Are You a Chameleon?

Are you a chameleon?

Do you change your colors based on your surroundings? Do you find yourself trying to blend in with your surroundings? Are you trying to hide as if predators are out to get you?

Is there a work you, a church you, and a home you?

I’m not just talking about changing the colors you are wearing, friend. I’m talking about your actions, your demeanor, and your words.

I’m talking about walking into work and trying to blend in. Or keeping quiet during break room conversations even though you have something to say because you’re worried you may stand out too much. What if I’m too bold? What if they don’t get me? What if they think my comment is ridiculous? Or are you all fun and games at work because being the easy-going person is what you think everyone wants?

What about the church you? Do you walk in with a “bless your heart” smile plastered on your face even though you had a rough week and it was a struggle just to get there on time? Do you say yes to every request or favor asked of you by someone at church because you feel it’s expected of you? Do you walk right back out those doors and forget about what the pastor preached as you start a new week?

Are you completely different at home with your spouse or children than what you are at work or church? Are people outside seeing a different side of you than what your husband and kids get to see? Are you more fun at work than you are at home?

Are you acting differently, carrying yourself differently, or speaking differently based on your surroundings because you just want to blend in, to feel included? Are you afraid if you don’t change to sound, act, or look like those around you they will attack?

We shouldn’t need to feel like we must change our colors based on our surroundings. We should be able to be who we are.

Do you have to let your crazy show at work? Well, no. I’m not saying that. But don’t be so afraid to speak up, to be heard. Don’t be afraid to let others know you need help. Don’t be afraid to say no to that volunteer request because you’re maxed out on your schedule.

Sure, there are going to be things you do or say when you’re in the comfort of your own home, but you don’t have to blend it everywhere else if that’s not who you really are. If you’re bold, be bold. If you’re funny, be funny.

Don’t be a chameleon.

Be brave.

And be you!

Xoxo

Ash

 

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