Drop the Niche and Just Be You
Whether you work for a company that fits your degree, own a small business, or strive to “find your tribe,” you’re most likely aware of the niche craze when it comes to social media growth. The business strategists helping entrepreneurs and influencers grow their social media platforms continue to remind us how vital it is to pick a niche.
Narrowly defining who you are or what you do is apparently what brings the right people to you. Hmmm… I can see how that works if you have a business that provides one type of product or service or you don’t plan on changing anything. I don’t think that strategy is for everyone though.
If one is content with staying at one job all their life or having a single passion, that’s okay, but it’s not for me. I once thought I would spend most of my life working behind a desk at the dream job I had straight out of college. I left that job after seven years because my hands could no longer physically keep up with the work.
I was terrified of leaving that job – losing my career, benefits, and the life that I had planned. I pleaded with God for help while He continued to push me to let go and trust Him. Now, years later, I don’t even like the girl that sat behind that desk. She was too serious and close-minded. I’m not her anymore. I’ve grown and changed. My thoughts have changed. My perspective on work and life has changed. My tastes have changed.
We can change. You can change. You don’t have to stay at one job until you retire just because it fits your degree. You don’t have to choose one niche and stick with it if you don’t want to.
I have struggled with this blog and choosing a niche to connect with on social media because that’s what the gurus said I must do.
You wanna make an impact? Choose a niche. Wanna find your tribe? Choose a niche. Wanna grow? Choose a niche. If you have other passions or hobbies, keep that stuff on your personal accounts.
Umph, no thanks! I tried that. It didn’t work for me. I felt like I couldn’t be myself. I felt boxed in.
I’m not just one thing, and I don’t just want to connect with one group of people. I connect with other female faith bloggers. I connect with fellow nature photographers. I follow other language lovers. I applaud my recovering perfectionist sisters because I’m one of them too. I haven’t found “my tribe.” I found tribes – people in different places doing different things, yet connected by something.
I quit focusing on numbers and started focusing on people. I would rather connect with hundreds of people than just be followed by thousands.
God didn’t put us here simply for the numbers. We are meant to connect and help each other. Sure, He gave us certain gifts and areas where we are more fruitful than others, but that doesn’t mean we are limited by those things. Follow your passions. They burn in you for a reason even if it’s just for a season. Someone might need you in that season, or you might need someone else.
Don’t be afraid of change. Don’t be afraid to share more than one passion. Be brave and let go of who you thought you were supposed to be if it just doesn’t feel like you anymore. We can do other things, work different jobs, connect with different types of people, and have multiple passions in our lifetime.
You don’t have to be defined by a niche.